AecUniverse Blog

How?

Dead easy.

I implemented this tactic myself yesterday on one of my sites and my CTR has gone up 300% and it hasn’t been 24hrs yet. Needless to say I’ll be spending the rest of the morning making changes to my Adsense ads across my site network.

What is it?

Sorry can’t resist a little intrigue.

It’s very simple. Using the Leaderboard banner 728 x 90 I added small images/photos above each ad at 140 x 100.

These photos are broadly related to the ads and draw the eye of the visitor to the ad. Which the ad alone maybe would not do. Once their eye is drawn they read the ad text below the image and they are much more likely to click.

Google already knows of this tactic and I know a number of people have approached them via email before implementing the images. Obviously nobody wants their account suspended. The good news is Google are fine with it, for now at least. Although a few warnings have gone out with regard to animated images not being appropriate. So no flash or animated gifs!

You can view this in action on one of my sites - http://www.how-to-make-money-online.info/

You can’t fail to see it at the top of the page.

Now I hope this is new information to you. If so I know it’s going to be damn useful. And most of all profitable!

The benefit of this over Google’s own ‘image ads’ is, you choose the image for one and the basic text ad appeals for another. As I’m sure you’re aware text ads work better than image ads. This seems to work better than both separately by combining them together, the major boost comes from you being able to select the most relevant image to your site content.

About the Author
Darren Yates owner of http://www.how-to-make-money-online.info a site about Making Money Online and Internet Marketing. Packed with news, tips, resources, thousands of Internet marketing articles and powerful links would like to invite you personally to pay us a visit.

This article comes with reprint rights. You are free to reprint and distribute it as you like.

All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.

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Visit any forum or web page dedicated to the discussion of SEO (search engine optimization) and you will find scads of webmasters and SEO specialists obsessed with improving their Google placement and/or page rank. Why is that? Because Google is the most popular search engine, it’s the one that everyone uses to find what they are looking for.

My question is why? Does the public know that Google has a “sandbox”? The existence of the sandbox has never been verified by Google, but it’s widely believed to exist.

The sandbox is like a penalty box for new web sites. Most say that a new web site will have to do it’s time in the sandbox for about 6 months before ever having a hope of ranking well in Google. In effect, when you search for “widgets” in Google, there is little chance that you are going to find a new widget company, or even a 50 year old widget company that has just produced a web site for the first time.

What I want to know is; is that fair? Is it what the masses want? Do the masses care how old a site is or how many people link to it? Not likely. As a consumer, if I’m looking for a widget I want a good quality inexpensive widget and I want one that I can order online maybe or one that is local to me so that I can go get it. I could give a rat’s behind how long the website has been up or how many other websites link to it… I just want my widget!

I recently created a web site for my company which offers web design and logo design services. There are a gazillion companies offering that ok, well Google says 170 million but close enough! My chances of getting a top 10, or even to the top 50 are minimal, I have to rely on some more obscure keywords and other advertising methods to get anywhere. I can also rely on Msn search because in a matter of a month I’m now in the top 10 to 30 on three of my keyword phrases.

So what’s the difference? Msn doesn’t have a penalty box? They don’t care how long the site existed? They don’t care how many back links you have? My personal theory is that what they do care about is fresh content and a new website has fresh content.

So… what does this all mean? Not much really other than to point out that Google is a snob and Msn isn’t? That if you are looking for the latest on a topic, perhaps msn should be your search engine of choice? To point out that the average consumer doesn’t really care that there are 170 million websites found for their search term, what they want is relevance in the top 10 – 30 (most won’t go further than 3 pages before they try changing their search term or select a site within the top 30)

This has been mostly a frustration rant and perhaps a challenge to Google. What gives Google the power to decide what we as consumers want to find when we search? Who are they to decide that a new site is less worthy than an older established site? Isn’t the content what is important to us when we search? Is there a better way for Google, and the others to provide better more relevant results?

Perhaps Google should consider offering an option to its faithful followers. An option to search without their penalty filter, an option to search on new content, an option to search on the age of the website – giving us the choice to decide what’s important to us – giving us credit for knowing what we want. It would rock the world of the SEO and force us webmasters and designers to go back to working on unique content and service for our customers instead of obsessing on keywords and backlinks. I think that would be good for everyone.

Lisa Campbell is a participant in the currently running Ambatchdotcom Seocontest - you can see her entry at http://ambatch-dotcom-seocontest.com

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These are exciting times for small businesses. The rush is on to find the best way of using the web to propel your product to a larger audience and reach the global marketplace. But before you start dreaming of exotic holidays and fast cars you should first ensure you are already covering your own backyard. After all, The Beatles would never have cracked America if they had failed to sell any records back home.

Business models are changing fast. But you should never underestimate the importance of reaching your local consumers. The fact is that the majority of businesses conduct most of their trade within a 50 mile radius. Ensuring that people in your vicinity can find you as easily as possible is crucial.

The latest research from the US suggests that more and more people are searching for, and finding, local businesses and services online. Global exposure can still be your long-term goal and dream. But reaching local consumers should be your priority - and is a lot easier to achieve.

Research by Comscore networks showed that in the US 63% of interviewed net users conducted a local search in July 2006 compared to only 43% the previous year. These searches were for local restaurants, entertainment and businesses. The most promising stat is that this in turn led to 41% making contact online.

The Yellow Pages is now being left to gather dust in a cupboard, whilst the days of ringing costly directory enquiry lines might be coming to an end. The Internet is a resource for information and is increasingly the medium on which people will find your business.

Developing your web presence so that the search engines push you onto people�??s screens has never been easier. And it doesn�??t have to cost you an arm and a leg via a short term pay-per-click ad campaign. PPC is fine if you know your conversion percentage. But for smaller businesses, just looking to capture more targeted visitors in your local area, it�??s probably not the most cost effective solution.

Posting to your blog once a week with relevant material will not only develop the sales process but will �?�organically�?? optimise your website for search. Depending on the competitiveness of your keywords, you could be hitting the top of Google and Yahoo for local search terms in less than two months.

The advantage we have in the UK is that business blogging is still in its infancy. This is largely due to lack of awareness and reluctance to invest time and money in a new marketing technique with no obvious, immediate ROI. This simply means that the early adopters will find it easier to push their website to the top of their local search terms - and capture the most targeted traffic as a result.

Research by Fasthosts (a web hosting company) revealed that although half of UK SME businesses think they should be blogging only 3% actually plan to start. When you consider the growing importance of local search ensuring your website is as easy to find a possible should be regarded as business critical.

Marketing is no longer simply a case of carpet bombing your area with leaflets and placing an ad in the local paper. Maximising the optimisation of your web presence for search is essential for reaching an increasingly web savvy population.

I started this year as a web copywriter and then swiftly jumped on the blogging bandwagon when I saw what direction the Internet was heading in. I write standard web copy, but now also promote the use of blogs to UK businesses for marketing products and services.

Please visit thewritewords.me.uk for more information about my business blogging services and the answer to all your web content needs.

Thanks for reading,

Matt.

Email: Matt@thewritewords.me.uk

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Stuffing every keyword phrase into every nook and cranny on the home page is not a good idea. The phrases should be strategically placed (but not excessively) in the page elements that are most important to the search engine robots.

Page title tag

This is the most valuable place for keyword placement. The Title tag the wording that appears in the very top line of the browser. Very often the page title will show as the primary link on the search results. So it has two objectives. It should be sufficiently meaningful and compelling to encourage searchers to click on it and it should be keyword rich. Generally about 10 to 12 words are sufficient as different browsers display different numbers of characters. Also perceived wisdom has it that some spiders only read a certain number of characters in the title, so the most important words should be at the beginning.

Heading tags

Page headlines should contain keywords but not to the extent that they detract from or weaken the message on the page. Use the heading tags semantically and not as a means of giving more value to paragraphs or other content. Structure them hierarchically as intended.

Body

Use keyword phrases in body copy as appropriate without disrupting the flow of the text or making it appear unnatural. Write for people first and search engines second. Some additional weight may be given to keywords that appear in the first paragraph.

Links

Keywords in link anchor text give value to both the page that contains the link and the page that receives the link. There is an added accessibility bonus here in that links with meaningful text are more easily understood by people using screen readers. For example, a link with the words “Find out more about the benefits of search engine optimisation” will be more helpful to the listener than “Click here”.

Navigation

Pure (X)HTML navigation is essentially a list of links, so it makes sense to include keywords if possible. But it makes even more sense to ensure that the navigation is clear and obvious. So only use keywords where they are an aid to navigation. If the navigation is written in a less search engine friendly script such as Javascript or Flash, try and include a discrete (X)HTML version as well, perhaps at the bottom of the page. No only is this an opportunity for keyword placement, it will also help search engine robots and screen readers to find their way round your site.

Breadcrumbs

‘Breadcrumbs’ is the name given to a list of pages that shows the visitor how this page is reached from the Home page. Each page in the list links to the actual page. This sort of list is most useful in larger sites that have more than two levels; the primary purpose being to help visitors with orientation within your site. But it’s an added bonus when page names can include keywords.

Image alt tags

The main purpose of adding alternative text to images is so that screen readers can describe the image. For accessibility compliance this is mandatory. There might be small search engine benefit in using keywords in the alt text, but the words must genuinely describe the image (no keyword stuffing!).

Meta description and meta keywords

Words in the ‘meta description’ and ‘meta keywords’ tags have no search engine value. But the meta description may be displayed on some results pages below the primary link, so you should always supply a few brief descriptive sentences that will entice the visitor to click on the link. The meta keywords tag is now largely defunct due to misuse and abuse by spammers.

Eugene Mulligan is a search engine marketing consultant based in Somerset, UK. Operating through his company, Egn Webcraft, he provides search engine optimisation, pay per click management and web development services to organisations seeking to improve their website’s visibility and productivity. He also provides custom software development services through Egn Systems.

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One of the things that no one ever heard about before the internet is e-books. E-books are books that can be found on the internet. They are nooks that are designed to be directly downloaded from a website to a personal computer or some other type of electronic reading equipment. Before the internet the closet thing anyone had to an e-book was an audio book that was inserted into a tape deck or CD player. Today many websites offer consumers free e-books as a way to promote a product or as a reward for a subscription. There are e-books available for every subject under the sun, there are even e-books written about everything and anything you could ever need to know about Google’s AdSense program.

What is even better then having an e-book about Google’s AdSense program? Having a free e-book about Google’s AdSense program!

There have literally been hundreds of books written about AdSense, and many of them can be found free on-line. Now all you have to do is select the one that is right for you. Look for an e-book that has a synopsis that appears to answer your questions about AdSense. If you can’t find one that sounds like it was written with you in mind run a search on the authors. Most of the people who have written e-books about AdSense are qualified to do so because they have had AdSense accounts of their own. If the author’s site reminds you of your own website, you should probably download a copy of their book.

When looking at free e-books about Google’s AdSense program don’t just look at the e-books that are written from a positive point of view. Try reading one or two that have a negative outlook on the program. Read what mistakes these authors made and try to learn from them. This might prevent you from inadvertently doing something down the road that will have Google considering closing your AdSense account.

Don’t put it off. Download a couple of e-books about AdSense before opening your own AdSense account. By doing this you will know exactly what you want your website to look like when Google is ready to post their AdSense advertisements. This will save you the time and trouble of having to go back later and change the format and layout of the advertisements. Another read a AdSense e-book is the time period between submitting your AdSense application and the time when Google approves your website.

If you are a person who has a difficult time reading text, look for e-books about AdSense that include a text-to-speech feature. The text-to-speech will let you listen to the book instead of having to read it.

Did You Find this AdSense article Helpful? CLICK HERE FOR MORE TIPS ON ADSENSE. Would you like find out more Info on Making East Money With AdSense? Then please be our guest over at http://www.imakemoneywithadsense.com/

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If you have a few minutes, I have a new and surprising way to bring traffic to your site with one of the most established names online… DOWNLOAD dot com.

Here are 3 good reasons why you should do this;

1. Google loves DOWNLOAD dot com listings and you can get a TOP-10 organic search ranking in a matter of just a few DAYS (so you won’t have to wait weeks or months to get up there) I have reached the #9 spot in just 3 days in a VERY competitive market.

2. DOWNLOAD dot com charges you only $9 a MONTH to list your sample ebook or report on their site (that’s virtually FREE, folks!)

3. Your product or service gets exposure you would never get anywhere else (so you get killer traffic who are totally new to what you’re selling, giving you the advantage). This complements your PPC campaigns and works together with them.

I have produced a new video that shows you, step-by-step how to do all this. It’s located at;

=> http://www.37adwordssecrets.com/adwords-blog

Now, in order to make this all work, you’ve got to use a partner site to download dot com. This is called, Upload dot com. Upload dot com is a web service offering software publishers easy, effective ways to grow their business through increased trial promotion and sales.

If you’re stuck with low distribution and low response for your PDF reports, check out the video at the link above and start boosting your online response today.

Seriously. This is one of the most cost-effective ways I’ve found to boost distribution of your reports or sample e-books.

Note: So few people are doing this… it’s a “no brainer” that you will beat your competition to the punch when you do this!

Roger Hall, Author of the new book, ‘37 Killer AdWords PPC Secrets Exposed,’ develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Google campaigns that work, save you money and beat your competition with his popular FREE AdWords Tips for advertisers. Available at: => http://www.37AdWordsSecrets.com

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The truth about the internet is that its perceived as a great place for anyone to earn a living creating and trading information and services for profit. The question is, is this really true? What’s the real truth about internet marketing for people of color?

The “net”, the “web”, the internet … it’s a level playing field but people studies and statistics show that people of color are yet to take advantage of this opportunity and its for a number of reasons. If you’re a person of color, I have a question for you.

“I’m Too Busy Working to Make Any Money”

“I’m too busy working to make any money” is the response I often hear when I challenge people with the question “why aren’t you making more money in your online business?”. The really interesting things is that nearly all of these people work at least twice as hard to “just get by” in their job as successful internet marketers work to make 6-figures every year from information and internet marketing business ventures.

So then, what’s the story behind this? Why is it that thousands of info-marketers, everyday people from variety of backgrounds have made the leap to full-time internet marketers and infopreneurs reaping lots of rewards from their online businesses when equally talented people of color struggle to pull in any cash from the internet?

You can sum it up in one word, and that’s F-O-C-U-S.

The Simple Magic of FOCUS

1. Here are a few fast facts about internet marketing for people of color:

2. People of color from all backgrounds can enter the world of internet marketing and make a difference because the entry criteria is simple.

3. With the right focus, people of color can make any goal a 100% reality

4. You can do it quicker than you think possible

5. Without focus, you’re likely to wander around, just wishing that you were able to live your dreams.

On the other hand, when you do have focus, you can easily chart a clear course for yourself to earn a decent income. It could be full-time or part-time, the choice is yours. You’re in total control of your destiny on the internet. Now, if you don’t have focus, your plans will lack the critical elements necessary for internet marketing success.

With focus, you have the possibility to take charge of your time and make your time work for you as opposed to against you. That’s a good thing. Follow your passions and live your dreams.

Sign-up for a free email course to learn more about how to run your own profitable internat based business as a person of color - You’ll discover how to use the knowledge and skills you have right now to create the life of your dreams. You’ll also learn what you need to do to take advantage of the opportunities internet and information marketing offer. http://www.imforpeopleofcolor.com/ is a learning resource for people of color interested in learning about internet and information marketing.

Discover the cracked code to automatic online income by checking out our free ecourse. Learn ethical and hype-free principles you’ll be able to use to profit from what you know and what people search for on the web. The keys to your success on the internet are FOCUS and a S.Y.S.T.E.M. Internet Marketing for People of Color provides you with both and more. It’s time for a change don’t you think?

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You may have tried PPC marketing and decided it didn’t work. Yet it’s not too difficult to set up a successful PPC campaign.

So why do so many PPC campaigns fail? In most cases it�??s because your costs exceed your profits. And why is this? Often it�??s because you�??re too anxious to get clicks!

There�??s one golden rule you have to remember for PPC marketing. PPC stands for �??Pay Per Click�?�! So every time someone clicks on one of your ads, YOU PAY. And if that click doesn�??t then result in a sale, you�??ve lost that money.

So for a successful PPC campaign, remember you don�??t want any old clicks. You want clicks that result in sales. In other words, you have to make sure that people only click when they are likely to buy.

And how do you do this? It�??s all in the ad.

• Target your ads precisely. Although you do want a good CTR (click-through rate) in order to get the highest possible position, you don�??t want untargeted clicks. That is, you ONLY want clicks from people who are likely to buy. So make your ads as specific as possible so that people know precisely what it is you are selling.
• For this reason, some people put the price of the product in the ad. This is in order to prevent people from clicking if they don�??t want to pay that price. But remember that as a rule, the ad should focus on the benefits of the product.
• Use your main search term for that adgroup in the headline of the ad. If you are using Google, Google will put it in bold type. So people will see exactly what they are looking for and be drawn to your ad.
• Use a different ad for each small keyword group (called �??adgroup�?� in Google). This is crucial for a successful PPC campaign �?” yet so many people make the mistake of putting too many keywords in one adgroup. The fewer keywords in the adgroup, the more relevant and precisely targeted the ad is likely to be. You don�??t pay for an ad unless someone clicks it, so you can have as many ads as you like in each campaign.

If you don�??t manage a successful PPC campaign the first time, keep trying.Just focus on your ad and keep tweaking it till it works. Because when you do get there, the rewards are tremendous.

For an amazing resource that will virtually guarantee a successful PPC campaign, visit

http://www.bizwrite.co.uk/ppcsuccess.html

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When your site is ready for business, the first thing it needs is visitors.

Google delivers more free targeted traffic than Yahoo! and MSN combined. But getting into Google’s organic search results isn’t easy for many.

Your on page and off page factors Hemet Restaurant be just right. Some SEO experts believe new sites may have to wait in what they call the “sandbox.”

However, when you create an account on Google AdWords, your on page and off page and sandbox worries are over.

AdWords is Google�??s search engine ad placement program. Whenever someone types in the keywords you bid on, your ad will appear to the right of Google�??s organic or free search results.

And get this… your ad can appear on the first page of search results for the keywords you are targeting.

Google charges you the amount of your bid whenever someone clicks it. Bid prices vary depending on how many other advertisers are targeting the same keyword.

Once you submit all the necessary information about your website in your AdWords account, you can begin receiving traffic instantly.

AdWords will help you know immediately if your site will be profitable. When you aren’t getting any sales, you can pause your account or individual campaigns and try a different approach in your ads.

AdWords lets you reach your target market with almost laser precision. You select the keywords that you know your market would do searches for. The people who click your ads are more likely to be interested in your offer.

Google tells you to get high-quality sites to link to you if you want to rank higher in its free or organic results. When you have an AdWords account, you can be on the first page of the search results and not need a single high-quality site linking to you.

Don’t increase your AdWords daily budget until you have a site that can profitably generate orders. Just remember, AdWords is a means to an end. You can get all the traffic you want, but what matters is that you convert those visitors into sales.

Copyright (c) 2007 Leroy Chan

Need help with your money losing AdWords campaigns? Discover the AdWords Miracle and start earning $300 everyday. Visit http://www.internetmarketingview.com/ppc/adwords-miracle/ for more details.

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Whether it is your objective or not, gifting promotional items to your clients will not only help you strengthen existing relationships with clients but also enable you to create new ones. Promotional gifts are usually embossed with the company logo letting companies and organisations to stay in the consciousness of customers. Every company is trying to get their brand name in the spotlight and the use of promotional products in this regard has become frequent. Every one wants to select the ‘right’ product to draw the focus of the customer. In such cases it becomes equally important for companies to pay attention to the design and quality of the products they choose.

Who does not like to receive free gifts? And if the gift is appealing and something what you desire, it is like icing on a cake. Gifts like these not only create an impact but are also used regularly. A promotional gift with the right blend of design and quality can help create a need for it. A lack of either of these qualities will create a bad impression on the client. An attractive promotional gift of bad quality will not be used for a long time. Similarly, a good quality promotional gift will not stand out if it does not have appealing graphics.

www.yesgifts.co.uk, offers a wide variety of gifts including promotional pens, promotional mugs, promotional mouse mats, promotional USBs, promotional umbrellas, promotional clocks, promotional memo blocks, promotional calculators and many more at affordable prices. Our experienced team of experts help you to balance texts and graphics on your selected promotional gifts. You can either use these for specific events like product launches, achieving new goals or for your own staff members on their birthdays, anniversaries and for excellence in their work. Promotional gifts are given to employees with the purpose of relieving the work pressure and to improve their work efficiency.

We help you to imprint your message in a creative way to improve your brand visibility. What sets us apart from other companies is our fast and reliable service, economical pricing, and acute understanding of customers’ requirements. Our quality products will help you win goodwill from clients which will ultimately lead to repeated purchases, loyalty and word of mouth advertising. The promotional products we deal in are eco-friendly and utilise recyclable material and that is why they are user- friendly too. Browse through our durable range of promotional gifts online to generate maximum consumer traffic.

For more information on promotional gifts, promotional products and promotional items check out some of the leading online suppliers today where you can tap into their wealth of experience to ensure that your next marketing campaign is well targeted and sets off on the right footing. You can make massive savings simply by requesting a quick quote for particular items in order to get the right idea about the costs for promoting your business.

Do not forget to check out their special offers and great deals on selected items and request samples of their products to ensure you are getting what you want for your next convention.

Tina Rinaudo is one of the leading lights in the UK promotional gifts industry. Tina is a key member of YesGifts, the UK’s fastest growing online promotional items resource specialising in promotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit http://www.yesgifts.co.uk.

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